Arna Craig

Arna established her digital marketing agency Fever Pitch in Wanaka in 2011. Working with business across the spectrum in size and industry has given Arna a unique lens into digital communication strategy and business development. 

She is a certified Health Strategist having gained qualifications from the Institute of Integrative Nutrition in 2012. Since then she has been involved in a number of community projects and brand launches, working exclusively with brands that are impact driven. These include founding purpose lead non-profit Wao, launching Wanaka's annual and nationally recognised Sustainability Summit, brand strategy for impact brand Revology, and co-founding regional business diversification agency CUBE (now SQL). Arna also owns co-working space, The Cell in Wanaka.

Conscious is the evolution of Arna's thoughts and actions towards digital communication and responsibility that sits with her expertise. Working with emerging and innovative companies to scale and grow is at the epicentre of Arna's purpose.

Arna is a natural thought leader driven by entrepreneurial spirit and future thinking. Supporting the growth of ethical, sustainable and regenerative brands, underpinned by community wellbeing for greater reliance and opportunity is why Conscious exists today.

As well as pushing impact brands into the online space, Arna is a board member for Wao Aotearoa.

Arna will moderating the Business as a Force for Good panel on the Better Business Day at the Wao Summit 2026.